UpSpert Technologies Privacy Policy Effective Date: September 21, 2025 1. Introduction Welcome to UpSpert Technologies (“UpSpert,” “we,” “us,” or “our”). We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website https://upspert.com, our services, and any applications or features where Plaid Link is integrated. 2. Information We Collect We collect the following types of information: – Personal Information: Name, email address, phone number, and business details you provide when creating an account or contacting us. – Financial Data (via Plaid): With your consent, we securely receive financial account details, transaction history, and related data from Plaid. – Usage Data: Information about how you access and interact with our platform (e.g., IP address, browser type, device information). – Cookies & Tracking: We use cookies to enhance site functionality, improve user experience, and analyze traffic. 3. How We Use Your Information We use your data strictly for business operations, including: – Providing, maintaining, and improving our products and services – Facilitating Plaid integrations and delivering requested features – Verifying identity, preventing fraud, and managing accounts – Conducting analytics, research, and development – Complying with legal obligations and regulatory requests We do not sell personal data to third parties. 4. Sharing and Disclosure We share data only in the following cases: – Service Providers: With trusted vendors (e.g., Plaid, cloud infrastructure) performing services on our behalf. – Legal Compliance: When required by law, regulation, or legal process. – Business Transfers: During mergers, acquisitions, or reorganizations, subject to security safeguards. We never share data for advertising or marketing without explicit consent. 5. Data Security We implement strong security measures to protect your data, including: – TLS 1.2+ encryption for all data in transit – AES-256 encryption for all data at rest – Role-based access control, MFA, and continuous monitoring 6. Your Rights Depending on your location, you may have the right to: – Access and obtain a copy of your data – Request correction or deletion – Withdraw consent for processing – Request data portability Contact us to exercise these rights. 7. Data Retention We retain personal data only as long as necessary to provide services, comply with legal requirements, resolve disputes, and enforce agreements. Financial data obtained via Plaid is retained in compliance with regulatory and contractual obligations. 8. Changes to This Policy We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Continued use of our services constitutes acceptance of any changes. 9. Contact Us If you have questions about this Privacy Policy or how we process your data, contact us at: Email: info@upspert.com